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Marketing

Search the Schedule of Classes for all Marketing classes.
Effective Fall 2014. Previous descriptions may have had different requirements. Have questions? See an advisor.
MKT100 Customer Service Skills Credit Hours: 3.00
Overview of the behavior exhibited by successful customer service professionals featuring simulated business settings. Includes conventional behaviors of the workplace, professional communication in the customer service setting, grooming and clothing for a business setting, telephone and email service, effective answers to sales questions, punctuality and the work ethic, professionalism in the workplace, basic qualitative activities, behavior with co-workers, customer service challenges, exceptional customer service, and career advancement strategies in customer service.
Prerequisite(s):
Course Corequisites:
Offered: Fall, Spring.
Course Outline Schedule of Classes
 
MKT105 Retail Math Credit Hours: 3.00
Develop merchandising and purchasing policies, procedures, concepts, practices and formulas used in retailing with an emphasis on retail mathematics. Includes how to apply a six-month stock and sales plan setting for retail business.
Prerequisite(s): Within the last three years: MAT 086 with a C or better or MAT 089 through module 15 or required score on the mathematics assessment test.
Course Corequisites:
Offered: Fall, Spring.
Course Outline Schedule of Classes
 
MKT111 Principles of Marketing Credit Hours: 3.00
Introduction to marketing principles and strategies. Includes developing a preliminary marketing plan, product strategy, pricing strategy, distribution of products/services, promotional strategies, relating the classification of consumer goods with the elements of the marketing mix, and the global marketplace.
Prerequisite(s):
Course Corequisites:
Offered: Fall, Spring, Summer.
Course Outline Schedule of Classes
 
MKT113 Salesmanship Credit Hours: 3.00
Basic principles and techniques of selling and their practical application. Includes selling as a profession, preparation for relationship selling, the selling process, and planning and managing a sales territory.
Prerequisite(s):
Course Corequisites:
Offered: Spring.
Course Outline Schedule of Classes
 
MKT125 Advertising Credit Hours: 3.00
Advertising principles and concepts as applied in a business setting. Includes advertising perspectives, developing marketing and advertising strategies, creating advertisements and commercials, and advertising media mix.
Prerequisite(s):
Course Corequisites:
Offered: May not be offered this year, check class schedule.
Course Outline Schedule of Classes
 
MKT139 Retailing Credit Hours: 3.00
Business activities of selling goods and services to final customers. Includes overview of the industry of retailing, environmental framework, consumer demographics and behavior, retail outlet characteristics, the retailing mix, retail information and control systems, the changing nature of retailing, and retailing careers.
Prerequisite(s):
Course Corequisites:
Offered: Fall, Spring.
Course Outline Schedule of Classes
 
MKT140 Fashion Merchandising Credit Hours: 3.00
Overview of enterprises involved in clothing and accessories. Includes design, production, and sourcing of fashion; marketing ,distribution, and the fashion consumer; different silhouettes of apparel and textile characteristics, methods of research for retailing, careers in fashion merchandising, and case studies. Also includes a managerial perspective on apparel product quality and profit in a retail setting.
Prerequisite(s):
Course Corequisites:
Offered: Fall, Spring.
Course Outline Schedule of Classes
 
MKT196 Independent Study in Marketing and Business Credit Hours: .5-3.00
Student independently continue their studies in Marketing and Business under the supervision of a faculty member.
Prerequisite(s):
Course Corequisites:
Information: Consent of instructor is required before enrolling in this course.
Information: May be taken three times for a maximum of nine credit hours.
Offered: May not be offered this year, check class schedule.
Course Outline This course is not offered in the current Schedule of Classes.
 
MKT240 Fashion Merchandising Planning and Control Credit Hours: 3.00
Survey of analytical skills for the process of merchandising. Includes evaluation of merchandise in clothing sales, merchandise planning, developing the presentation of apparel lines, and finalizing apparel lines through merchandising and budget review. Also includes the application of Web PDM.
Prerequisite(s): MKT 140.
Course Corequisites:
Offered: Spring.
Course Outline Schedule of Classes
 
MKT290 Apparel Merchandising Internship Credit Hours: 3.00
Volunteer apparel merchandising field experience at an approved work site. Includes development of a business plan, retail strategies, internship goals and evaluation, and report of day-to-day operations.
Prerequisite(s): MKT 240.
Course Corequisites:
Information: Enrollment and placement contigent upon earned grade point average for students in their final semester of the Apparel Merchandising program. Application and acceptance required.
Offered: Fall, Spring.
Course Outline Schedule of Classes